Here’s a little progress for ag (Editorial)

The multi-pronged and multi-faceted effort to re-educate a national citizenry largely ignorant about its agricultural heritage appears to be making progress.
It is getting some attention.
For example, the U.S. Farmers & Ranchers Alliance has received national recognition for its ground-breaking campaign to help improve the dialogue with consumers about how their food is grown and raised.
USFRA, along with its agency partner Ketchum Public Relations, won the prestigious Gold SABRE Award for Excellence in the associations category.  
The entry, titled “Since When Did Agriculture Become a Dirty Word?” highlighted the strategies, execution and messaging used for the public launch of USFRA at the September 2011 Food Dialogues Town Hall.
USFRA’s Communications Advisory Committee and Ketchum began their work together in March of 2011.
Since that time they have worked together to create a movement that focuses on bringing the voice of farmers and ranchers to conversations centered on food and food production.
USFRA is one of many efforts allowing America’s farmers the opportunity to set the record straight.
We applaud them all.